Product & Plan FAQs

Natural & Artificial Colors

What natural colors are in Medifast Meals?
Due to customer demand, and in an effort to produce the highest quality products, Medifast is gradually transitioning to using more natural coloring in our products. Four of the natural colorings we currently use are annatto, beet, beta carotene, and turmeric.
What Medifast products contain these natural colorings?
Currently, Medifast uses these natural colorings in the following products:
  • Orange Blend (annatto)
  • Original Style Eggs (annatto)
  • Scrambled Eggs (annatto)
  • Southwest Style Eggs (annatto)
  • Essential1: Antioxidants Cherry Pomegranate Shake (beet)
  • Essential1: Calorie Burn Mixed Berry Infuser (beet)
  • Essential1: Calorie Burn Strawberry Lemonade Infuser (beet)
  • Cream of Tomato Soup (beet)
  • Raspberry Iced Tea (beet)
  • Tropical Punch (beet)
  • Cranberry Mango Fruit Drink (beta carotene)
  • Vanilla Plus Appetite Suppression Shake (beta carotene)
  • Vanilla Plus Diabetes Shake (beta carotene)
  • Vanilla Plus Joint Health Shake (beta carotene)
  • Mango Soft Serve (turmeric)
What are the benefits of annatto?
Annatto, a coloring produced from the seed of the achiote tree, has long been used in the food industry to add yellow or red coloring to food. It is a staple in Latin American and Caribbean cooking, and is sometimes used as a substitute for saffron.
What are the benefits of beet?
Beets are a great source of vitamins A and C, iron, other minerals, carotenoids, and dietary fiber. Some evidence suggests that beets help maintain a healthy cardiovascular system by supporting healthy ranges of cholesterol and blood sugar levels.
What are the benefits of beta carotene?
Beta carotene is a fat-soluble compound naturally present in many fruits and vegetables like carrots, sweet potatoes, spinach, and greens. It is known for its antioxidant properties and role in skin, eye, and immune health. Beta carotene also helps to neutralize free radicals, which may damage cells.
What effects does natural coloring have on Medifast products?
Some slight changes in the product may be noticed when preparing your Medifast Meals. For instance, you may see a variation in color from packet to packet. There may be a delay in color development, or you may see a striation, or striping, throughout the product once mixed. Additional mixing should remedy this, and none of these effects are harmful.
What are the benefits of turmeric?
Turmeric, a spice commonly found in Indian cuisine, is derived from the root of the turmeric plant. It has long been used in Asian medicine to treat gastrointestinal upset, arthritic pain, and lapses in energy. Some evidence suggests that turmeric may be helpful for high cholesterol or heartburn.

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Medifast makes no claim that these results are representative of all participants on the Medifast Program. Medifast recommends you consult with a physician before starting a weight-loss program. Individual results will vary. Medifast is the brand recommended by more than 20,000 doctors since 1980. Typical weight loss on the Medifast 5 & 1 Plan® is 2-5 lbs per week for the first two weeks and 1-2 lbs per week thereafter.

Davis, L.M., Coleman, C.D., Kiel, J., Rampolla, J., Hutchisen, T., Ford, L., Andersen, W.S., Hanlon-Mitola, A. (2010). Efficacy of a meal replacement diet compared to a food-based diet after a period of weight loss and weight maintenance: a randomized controlled trial. Nutrition Journal, 9(11). View Study