While you may use some of the functionality of the Company Websites without registering for an account, many of the specific tools and services on the Company Websites require registration. If you choose to register with the Company Websites for certain services, we require you to submit Personal Data. Depending on the tool or service you have selected, we may also collect Personal Health Information such as your weight, health conditions, and medications, among other information. "Personal Data" means any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, address or phone number or an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Even if you do not register with the Company Websites, we collect information about your use of the Company Websites, special promotions and newsletters.
Automatically Collected Information
Your browser software can be set to reject all Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar. If you reject Our Cookies, certain of the functions and conveniences of the Company Websites may not work properly but you do not have to accept Our Cookies in order to productively use the Company Websites.
Some of Our service providers may offer the ability to opt out of their use of your information for the placement of targeted advertisements. To opt out of these service providers' use of your information for the placement of targeted advertisements, please visit http://optout.aboutads.info. We do not currently respond to web browser "do not track" signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which We participate. For more information about "do not track" signals, visit http://www.allaboutdnt.org.
We also use Web Beacons to collect information about your use of the Company Websites and the websites of selected sponsors and advertisers, and your use of special promotions or newsletters. The information collected by Web Beacons allows us to statistically monitor your usage of the Company Websites.
We do not link information from Web Beacons to your personal details without your permission and do not use Web Beacons to collect or store Personal Health Information about you.
We use third-party web beacons to help analyze where visitors go and what they do while visiting the Company Websites. We allow search engines to use web beacons on the Company Websites to collect information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you.
Information You Provide
We collect Personal Data that you provide to us when you register as a member of the Company Websites and/or when you update your member profile.
We may be required by law to collect certain Personal Data about you or as a consequence of any contractual relationship we have with you. Failure to provide this information may prevent or delay the fulfillment of these obligations.
After you have registered as a member of the Company Websites, you may choose to use certain interactive content, tools and services that may ask you to voluntarily provide other types of information about yourself including Personal Health Information.
The Company Websites do not sell products for purchase by children. We sell products for purchase by adults. If you are under 18, you may only use the Company Websites with the involvement of a parent or guardian. In this case, a parent or guardian is solely responsible for providing supervision of the minor's use of the Company Websites. The parent or guardian assumes full responsibility for ensuring that the registration information is kept secure and that the information submitted is accurate. The parent or guardian also assumes full responsibility for the interpretation and use of any information or suggestions provided through the Company Websites for the minor. If you become aware that your child has provided their Personal Data through the Company Websites, please contact us at the contact information provided below.
From time to time the Company marketing department, or operations contractors acting on its behalf, may conduct online research surveys in order to gather feedback about the Company Websites through email invitations, pop-up surveys or online focus groups. When participating in a survey, We may ask you to submit Personal Data. This Personal Data is used for research purposes, and is not used for sales solicitations. When a third party sponsors a survey, information aggregated from the survey results is reported to the sponsor. This aggregate data does not contain any information that could be used to contact or identify you. Personal Data collected through market research will only be used by Company and its operations contractors and will not be given or sold to a third party without your consent.
We use the Personal Data that you provide to:
We periodically share your information, including your personal improvement and weight-loss related information, with Company partners. This includes companies that are controlled by, or are under common control with Medifast Inc., Independent Medifast Weight Control Centers, Medifast independent distributors and "OPTAVIA Coaches". These partners use your information to make predictions about your interests and reach out to you with special offers, promotions, advertisements, newsletters, and other materials. Where required by law, we will obtain your consent prior to such sharing.
We also share your information in limited form with third party operations and maintenance contractors who need to use that information in the course of their provision of products or services to the Company. These contractors include vendors and suppliers that provide us with technology, services, and/or content related to better operation and maintenance of the Company Websites. Access to your Personal Data by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for the Company Websites. We also contractually require that Our operations and maintenance contractors:
Listed below are some of the security procedures that Company uses to protect your privacy:
Despite Company efforts to protect your Personal Data, including Personal Health Information, there is always some risk that an unauthorized third party may find a way around Our security systems or that transmissions of your information over the Internet will be intercepted.
The Company Websites' pages that collect and store self-reported data allow you to correct, update or review information you have submitted by going back to the specific page, logging-in and making the desired changes.
If you have a complaint or problem, including a request to remove your information from Our systems, please email us at firstname.lastname@example.org. Our customer service department will forward your complaint to the appropriate internal Company department for a response or resolution. If you do not receive adequate resolution of a privacy related problem, you may write to us at:
Upon your request, We will delete your Personal Data from Our active databases and where feasible from Our back-up media. You should be aware that it may not be possible to remove each and every record of the information you have provided to the Company Websites from Our servers.
In addition, you may have certain rights regarding your Personal Data, subject to local law. These include the following rights to:
Please note that we will likely require additional information from you in order to honor your requests.
If you would like to discuss or exercise such rights, please contact us at the details provided above.
We will keep your Personal Data for as long as we have a relationship with you for the purposes of providing Our services. When deciding how long to keep your information after Our relationship with you has ended, we take into account Our legal obligations and regulators' expectations. We may also retain records to investigate or defend potential legal claims.
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Medifast makes no claim that these results are representative of all participants on the Medifast Program. Medifast recommends you consult with a physician before starting a weight-loss program. Medifast is the brand recommended by more than 20,000 doctors since its founding.
Shikany, J. M., A. S. Thomas, T. M. Beasley, C. E. Lewis and D. B. Allison (2013). "Randomized controlled trial of the Medifast 5 & 1 Plan for weight loss." Int J Obes (Lond) 37(12): 1571-1578. View Study